Herrmans Oy Ab today unveiled their new office in Taichung city to manage the Taiwan warehouse and serve customers throughout the APAC region.


The Taichung office will assist customers throughout the APAC region, including, Taiwan, China, India, South-East Asia, and Australia. The office will also manage inventory in and deliveries from the bonded warehouse.


“Taichung is the centre of the bicycle industry so we needed a permanent office there to support our customers in the region,” stated Ronny Höglund, Bicycle Business Unit Director. “Together with our existing European and US offices, this means we can respond to customer inquiries 24-hours a day.”


The fully-functional office is located close to downtown Taichung and includes desk-space, a meeting room, and a sample room, stocked with popular product lines and service parts. The bonded warehouse is in Taichung Port and is frequently re-stocked from the factory in Finland for on-time delivery to assemblers in Asia.


“The sample room allows us to deliver samples and service parts within 24 hours, while full deliveries can be made from the warehouse in 48 hours,” noted Stewart Clarke, Area Sales Manager, APAC. “This means our effective lead-time is actually shorter than many local sources.”


HERRMANS®, a business unit of Herrmans Oy Ab, has been supplying the bicycle industry since 1959 and is the leading European manufacturer of grips, reflectors, rim tapes, lights and chain guards. The company provides components to the majority of bicycle factories in Europe. 


The NORDIC LIGHTS® business unit designs and manufactures world class work- and driving- lights for heavy duty applications, such as mining, agriculture and forestry.

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